Program Ao Som do Vento is an initiative of Atlantic Renewable Energies to raise awareness in the communities that live in the areas under direct influence of the company’s enterprises. The show discusses subjects such as environmental licensing, implementation and operation stages of the installations, the importance of wind energy and spreads information on health, sexuality, recycling and regional historical appreciation.
In association with the consulting company Marrikah, Atlantic began to broadcast the show in communities around Morrinhos Wind Complex, where it was found that most residents don’t access written information. Almost everyone, however, had the habit of getting information from radio stations.
The success of the show – that is broadcasted daily – inspired Atlantic to reproduce it in its other enterprises as well, as in Santa Vitoria do Palmar, in Rio Grande do Sul, and in Lagoa do Barro, in Piaui.